Account creation limits

Google Ads

Users can create up to 20 Google Ads accounts during the onboarding process across all sites linked to a specific user. Once this limit is reached, any further attempts to create additional accounts will be denied, and an error message will be displayed.

However, existing Google Ads accounts can still be linked to a site and this does not count towards the 20-account limit. To continue setting up new websites with Google Listings & Ads after reaching the account limit, users can create a new account directly at ads.google.com and then link it to a site during the onboarding process.