I am a web marketing specialist with a specialization in Analytics.🎓

I have a background in the humanities: I have a bachelor's degree in Languages and Cultures for Publishing and a master's degree in Publishing and Journalism.

Being passionate about computer science and technology for as long as I can remember, my love for data emerged during my university courses, where I discovered the perfect synergy between data and journalism.

In fact...

After completing my master's degree, I pursued a specialization in web marketing at a digital marketing school and carried out a transmedia project within the field of investigative journalism (the subject of my master degree thesis). During my time at the digital marketing school, I interned in the Web Analytics department, eventually becoming an assistant coach. 👩🏻‍🏫

I also attended a Data Analytics training course where I strengthened my analytical approach and learned new programming languages. 📊

Over the years, I have always worked in the communication, tourism, and digital marketing fields.

I'm constantly curious and I will go on to study and learn new skills.

📈 Web Analytics: monitoring KPIs, data collection, and analysis using many analytics software, creating reporting dashboards, A/B testing, and CRO analysis

📊 Data Analytics: researching and collecting data in many formats, data selection and cleansing through many programming languages, data analysis and interpretation through dataviz

📧 Email marketing: planning a strategy by designing landing pages and email content, managing the contact database, and adjusting software technical settings

💻 Blogging: creating a WordPress CMS or other web space and managing its many graphical and technical features, managing any PageBuilder

✒ Content marketing and copywriting: writing SEO-optimized industry-specific informative and non-informative content, newsletters, landing pages, and social media posts

📱 Social media: managing profiles, defining an editorial plan, content writing, and creating graphics

🔍 Digital strategy: market analysis, developing buyer personas, defining funnels

📰 Press office: writing press releases, organizing events and press conferences, compiling press reviews

You can reach me by email. We'll talk soon!