diff --git a/packages/preset-umi/src/commands/dev/dev.ts b/packages/preset-umi/src/commands/dev/dev.ts
index 02c835a62283..2965ccce2de3 100644
--- a/packages/preset-umi/src/commands/dev/dev.ts
+++ b/packages/preset-umi/src/commands/dev/dev.ts
@@ -50,6 +50,18 @@ export default (api: IApi) => {
     },
   });
 
+  api.onStart(() => {
+    if (api.config?.mako) return;
+    // don't print ad in bigfish framework
+    if (process.env.BIGFISH_INFO) return;
+    if (process.env.MAKO_AD === 'none') return;
+    console.info(
+      chalk.yellow.bold(
+        'Mako https://makojs.dev is a new fast Rust based bundler from us, which is heavily optimized for umi and much faster than webpack. Visit https://makojs.dev/docs/getting-started#bundle-with-umi for more details if you want to give it a try.',
+      ),
+    );
+  });
+
   api.registerCommand({
     name: 'dev',
     description: 'dev server for development',