diff --git a/.example.hello-world.yml b/.example.hello-world.yml
new file mode 100644
index 000000000..08f49fe15
--- /dev/null
+++ b/.example.hello-world.yml
@@ -0,0 +1,5 @@
+---
+nodes: control-plane worker
+clusters:
+  west:
+  east:
diff --git a/Makefile b/Makefile
index 53d4f24ea..059959cf7 100644
--- a/Makefile
+++ b/Makefile
@@ -157,6 +157,12 @@ ifneq (,$(DAPPER_HOST_ARCH))
 
 include $(SHIPYARD_DIR)/Makefile.clusters
 
+deploy-example-hello-world: SETTINGS=.example.hello-world.yml
+deploy-example-hello-world: build-cmd clusters
+	./scripts/$@.sh
+
+.PHONY: deploy-example-hello-world
+
 else
 
 # Not running in Shipyard's container
@@ -168,6 +174,7 @@ endif
 	@curl -sfLO $(SHIPYARD_URL)/$@
 
 ONLY_SHIPYARD_GOALS = true
+SHIPYARD_GOALS = deploy-example-hello-world
 include Makefile.shipyard
 
 endif
diff --git a/scripts/deploy-example-hello-world.sh b/scripts/deploy-example-hello-world.sh
new file mode 100755
index 000000000..dd6a0adbd
--- /dev/null
+++ b/scripts/deploy-example-hello-world.sh
@@ -0,0 +1,37 @@
+#!/usr/bin/env bash
+
+set -em
+
+source "${SCRIPTS_DIR}/lib/utils"
+source "${SCRIPTS_DIR}/lib/debug_functions"
+
+print_env SETTINGS
+declare_kubeconfig
+
+on_ctx() {
+    "$2" --context "$1" "${@:3}"
+}
+
+# Create namespaces
+on_ctx west kubectl create namespace west
+kubectl config set-context west --namespace west
+on_ctx east kubectl create namespace east
+kubectl config set-context east --namespace east
+
+# Initialize and link
+on_ctx west ./skupper init --enable-console --enable-flow-collector
+on_ctx east ./skupper init
+on_ctx west ./skupper token create ${DAPPER_OUTPUT}/secret.token
+on_ctx east ./skupper link create ${DAPPER_OUTPUT}/secret.token
+
+# Deploy and expose services
+on_ctx west kubectl create deployment frontend --image quay.io/skupper/hello-world-frontend
+on_ctx west kubectl expose deployment/frontend --port 8080 --type LoadBalancer
+on_ctx east kubectl create deployment backend --image quay.io/skupper/hello-world-backend --replicas 3
+on_ctx east ./skupper expose deployment/backend --port 8080
+
+# Wait for service to become healthy
+svc_ip=$(on_ctx west kubectl get service/frontend -o jsonpath={.status.loadBalancer.ingress[0].ip})
+with_retries 30 sleep_on_fail 5s curl "http://${svc_ip}:8080/api/health"
+
+echo "Success! You can access the web UI at http://${svc_ip}:8080"