diff --git a/.zenodo.json b/.zenodo.json
index 958ae48464..fc8d09012a 100644
--- a/.zenodo.json
+++ b/.zenodo.json
@@ -1,8 +1,8 @@
 {
     "description": "pure-Python HistFactory implementation with tensors and autodiff",
     "license": "Apache-2.0",
-    "title": "scikit-hep/pyhf: v0.7.0rc4",
-    "version": "v0.7.0rc4",
+    "title": "scikit-hep/pyhf: v0.7.0",
+    "version": "v0.7.0",
     "upload_type": "software",
     "creators": [
         {
@@ -36,7 +36,7 @@
     "related_identifiers": [
         {
             "scheme": "url",
-            "identifier": "https://github.com/scikit-hep/pyhf/tree/v0.7.0rc4",
+            "identifier": "https://github.com/scikit-hep/pyhf/tree/v0.7.0",
             "relation": "isSupplementTo"
         }
     ]
diff --git a/CITATION.cff b/CITATION.cff
index bebde0a1be..90e02981ca 100644
--- a/CITATION.cff
+++ b/CITATION.cff
@@ -14,11 +14,11 @@ authors:
   given-names: "Giordon"
   orcid: "https://orcid.org/0000-0001-6616-3433"
   affiliation: "SCIPP, University of California, Santa Cruz"
-title: "pyhf: v0.7.0rc4"
-version: 0.7.0rc4
+title: "pyhf: v0.7.0"
+version: 0.7.0
 doi: 10.5281/zenodo.1169739
-repository-code: "https://github.com/scikit-hep/pyhf/releases/tag/v0.7.0rc4"
-url: "https://pyhf.readthedocs.io/en/v0.7.0rc4/"
+repository-code: "https://github.com/scikit-hep/pyhf/releases/tag/v0.7.0"
+url: "https://pyhf.readthedocs.io/en/v0.7.0/"
 keywords:
   - python
   - physics
diff --git a/README.rst b/README.rst
index 90facea70e..6d752ce522 100644
--- a/README.rst
+++ b/README.rst
@@ -309,11 +309,11 @@ the preferred BibTeX entry for citation of ``pyhf`` includes both the
 
    @software{pyhf,
      author = {Lukas Heinrich and Matthew Feickert and Giordon Stark},
-     title = "{pyhf: v0.7.0rc4}",
-     version = {0.7.0rc4},
+     title = "{pyhf: v0.7.0}",
+     version = {0.7.0},
      doi = {10.5281/zenodo.1169739},
      url = {https://doi.org/10.5281/zenodo.1169739},
-     note = {https://github.com/scikit-hep/pyhf/releases/tag/v0.7.0rc4}
+     note = {https://github.com/scikit-hep/pyhf/releases/tag/v0.7.0}
    }
 
    @article{pyhf_joss,
@@ -361,7 +361,7 @@ and grant `OAC-1450377 <https://www.nsf.gov/awardsearch/showAward?AWD_ID=1450377
    :target: https://scikit-hep.org/
 .. |NSF Award Number| image:: https://img.shields.io/badge/NSF-1836650-blue.svg
    :target: https://nsf.gov/awardsearch/showAward?AWD_ID=1836650
-.. |Docs from latest| image:: https://img.shields.io/badge/docs-v0.7.0rc4-blue.svg
+.. |Docs from latest| image:: https://img.shields.io/badge/docs-v0.7.0-blue.svg
    :target: https://pyhf.readthedocs.io/
 .. |Docs from main| image:: https://img.shields.io/badge/docs-main-blue.svg
    :target: https://scikit-hep.github.io/pyhf
@@ -376,7 +376,7 @@ and grant `OAC-1450377 <https://www.nsf.gov/awardsearch/showAward?AWD_ID=1450377
    :target: https://github.com/conda-forge/pyhf-feedstock
 .. |Supported Python versions| image:: https://img.shields.io/pypi/pyversions/pyhf.svg
    :target: https://pypi.org/project/pyhf/
-.. |Docker Hub pyhf| image:: https://img.shields.io/badge/pyhf-v0.7.0rc4-blue?logo=Docker
+.. |Docker Hub pyhf| image:: https://img.shields.io/badge/pyhf-v0.7.0-blue?logo=Docker
    :target: https://hub.docker.com/r/pyhf/pyhf/tags
 .. |Docker Hub pyhf CUDA| image:: https://img.shields.io/badge/pyhf-CUDA-blue?logo=Docker
    :target: https://hub.docker.com/r/pyhf/cuda/tags
diff --git a/codemeta.json b/codemeta.json
index 737fa9ab5f..db699d0352 100644
--- a/codemeta.json
+++ b/codemeta.json
@@ -141,5 +141,5 @@
         "runtimePlatform": "Python 3"
     },
     "url": "https://github.com/scikit-hep/pyhf",
-    "version": "0.7.0rc4"
+    "version": "0.7.0"
 }
diff --git a/docs/generate_jupyterlite_iframe.py b/docs/generate_jupyterlite_iframe.py
index 6cc81be38c..7770c1ee5d 100644
--- a/docs/generate_jupyterlite_iframe.py
+++ b/docs/generate_jupyterlite_iframe.py
@@ -4,7 +4,7 @@
 def main():
     code = """\
 import piplite
-await piplite.install(["pyhf==0.7.0rc4"])
+await piplite.install(["pyhf==0.7.0"])
 %matplotlib inline
 import pyhf\
 """
diff --git a/docs/jupyterlite.rst b/docs/jupyterlite.rst
index a4189fc15d..57b5fc11e3 100644
--- a/docs/jupyterlite.rst
+++ b/docs/jupyterlite.rst
@@ -21,7 +21,7 @@ Try out now with JupyterLite_
 .. raw:: html
 
    <iframe
-      src="https://jupyterlite.github.io/demo/repl/index.html?kernel=python&toolbar=1&code=import%20piplite%0Aawait%20piplite.install%28%5B%22pyhf%3D%3D0.7.0rc4%22%5D%29%0A%25matplotlib%20inline%0Aimport%20pyhf"
+      src="https://jupyterlite.github.io/demo/repl/index.html?kernel=python&toolbar=1&code=import%20piplite%0Aawait%20piplite.install%28%5B%22pyhf%3D%3D0.7.0%22%5D%29%0A%25matplotlib%20inline%0Aimport%20pyhf"
       width="100%"
       height="500px"
    ></iframe>
diff --git a/src/pyhf/data/citation.bib b/src/pyhf/data/citation.bib
index e1cfb34843..c9feee7247 100644
--- a/src/pyhf/data/citation.bib
+++ b/src/pyhf/data/citation.bib
@@ -1,10 +1,10 @@
 @software{pyhf,
   author = {Lukas Heinrich and Matthew Feickert and Giordon Stark},
-  title = "{pyhf: v0.7.0rc4}",
-  version = {0.7.0rc4},
+  title = "{pyhf: v0.7.0}",
+  version = {0.7.0},
   doi = {10.5281/zenodo.1169739},
   url = {https://doi.org/10.5281/zenodo.1169739},
-  note = {https://github.com/scikit-hep/pyhf/releases/tag/v0.7.0rc4}
+  note = {https://github.com/scikit-hep/pyhf/releases/tag/v0.7.0}
 }
 
 @article{pyhf_joss,
diff --git a/src/pyhf/utils.py b/src/pyhf/utils.py
index c4a855430e..fbae29d0ea 100644
--- a/src/pyhf/utils.py
+++ b/src/pyhf/utils.py
@@ -111,7 +111,7 @@ def citation(oneline=False):
 
         >>> import pyhf
         >>> pyhf.utils.citation(oneline=True)
-        '@software{pyhf,  author = {Lukas Heinrich and Matthew Feickert and Giordon Stark},  title = "{pyhf: v0.7.0rc4}",  version = {0.7.0rc4},  doi = {10.5281/zenodo.1169739},  url = {https://doi.org/10.5281/zenodo.1169739},  note = {https://github.com/scikit-hep/pyhf/releases/tag/v0.7.0rc4}}@article{pyhf_joss,  doi = {10.21105/joss.02823},  url = {https://doi.org/10.21105/joss.02823},  year = {2021},  publisher = {The Open Journal},  volume = {6},  number = {58},  pages = {2823},  author = {Lukas Heinrich and Matthew Feickert and Giordon Stark and Kyle Cranmer},  title = {pyhf: pure-Python implementation of HistFactory statistical models},  journal = {Journal of Open Source Software}}'
+        '@software{pyhf,  author = {Lukas Heinrich and Matthew Feickert and Giordon Stark},  title = "{pyhf: v0.7.0}",  version = {0.7.0},  doi = {10.5281/zenodo.1169739},  url = {https://doi.org/10.5281/zenodo.1169739},  note = {https://github.com/scikit-hep/pyhf/releases/tag/v0.7.0}}@article{pyhf_joss,  doi = {10.21105/joss.02823},  url = {https://doi.org/10.21105/joss.02823},  year = {2021},  publisher = {The Open Journal},  volume = {6},  number = {58},  pages = {2823},  author = {Lukas Heinrich and Matthew Feickert and Giordon Stark and Kyle Cranmer},  title = {pyhf: pure-Python implementation of HistFactory statistical models},  journal = {Journal of Open Source Software}}'
 
     Keyword Args:
         oneline (:obj:`bool`): Whether to provide citation with new lines (default) or as a one-liner.
diff --git a/tbump.toml b/tbump.toml
index 50f4ff2fb7..d51e52d89b 100644
--- a/tbump.toml
+++ b/tbump.toml
@@ -1,7 +1,7 @@
 github_url = "https://github.com/scikit-hep/pyhf/"
 
 [version]
-current = "0.7.0rc4"
+current = "0.7.0"
 
 # Example of a semver regexp.
 # Make sure this matches current_version before
@@ -19,7 +19,7 @@ regex = '''
 
 [git]
 # The current version will get updated when tbump is run
-message_template = "Bump version: 0.7.0rc4 → {new_version}"
+message_template = "Bump version: 0.7.0 → {new_version}"
 tag_template = "v{new_version}"
 
 # For each file to patch, add a [[file]] config