diff --git a/esphome/components/waveshare_epaper/waveshare_epaper.cpp b/esphome/components/waveshare_epaper/waveshare_epaper.cpp
index c5fbb811b632..b6da93f6fd03 100644
--- a/esphome/components/waveshare_epaper/waveshare_epaper.cpp
+++ b/esphome/components/waveshare_epaper/waveshare_epaper.cpp
@@ -1435,12 +1435,12 @@ void WaveshareEPaper7P5InBV3::initialize() {
 
   this->command(0x10);
   for (uint32_t i = 0; i < 800 * 480 / 8; i++) {
-    this->data(0x00);
+    this->data(0xFF);
   }
   delay(2);
   this->command(0x13);
   for (uint32_t i = 0; i < 800 * 480 / 8; i++) {
-    this->data(0xFF);
+    this->data(0x00);
   }
   
   // COMMAND POWER DRIVER HAT DOWN