diff --git a/pkg/manifest/ostree_deployment.go b/pkg/manifest/ostree_deployment.go
index 57f0745258..eec0a68b10 100644
--- a/pkg/manifest/ostree_deployment.go
+++ b/pkg/manifest/ostree_deployment.go
@@ -265,6 +265,9 @@ func (p *OSTreeDeployment) serialize() osbuild.Pipeline {
 			// we should make this configurable
 			TargetImgref: fmt.Sprintf("ostree-remote-registry:%s:%s", p.Remote.Name, p.containerSpec.Source),
 			Mounts:       []string{"/boot", "/boot/efi"},
+			Rootfs: &osbuild.Rootfs{
+				Label: "root",
+			},
 		}
 		images := osbuild.NewContainersInputForSources([]container.Spec{cont})
 		pipeline.AddStage(osbuild.NewOSTreeDeployContainerStage(options, images))