When a new repository is created, a template directory can be used to pre-populate that repo with any important files such as a standard LICENSE file, README, contribution information, issue templates for GitHub, etc.
See also: config/github.templates.js which exports information from
a template data JSON file, as well as determines where those templates
live on the file system.
The original location for templates was within the same repo in the
data/templates folder; however, you can also use a public or private
NPM package that contains the template content.