diff --git a/src/pages/what-is-the-ic.tsx b/src/pages/what-is-the-ic.tsx
index 04a01435eb..263e66ee1c 100644
--- a/src/pages/what-is-the-ic.tsx
+++ b/src/pages/what-is-the-ic.tsx
@@ -66,16 +66,21 @@ function WhatIsIcpPage() {
                 className="tw-heading-3 md:tw-heading-2 mb-8 md:mb-6"
                 variants={transitions.item}
               >
-                What is the
-                <br className="hidden md:block" /> ICP blockchain?
+                What is ICP?
               </motion.h1>
               <motion.p
                 className="tw-lead-sm md:tw-lead mb-8"
                 variants={transitions.item}
               >
-            Learn how the ICP blockchain unlocks the power of smart
-            contracts and explore the advanced design choices that make this possible.
-             </motion.p>
+                The Internet Computer is a public blockchain network enabled by
+                new science from first principles. It is millions of times more
+                powerful and can replace clouds and traditional IT. The network
+                – created by ICP, or Internet Computer Protocol – is
+                orchestrated by permissionless decentralized governance and is
+                hosted on sovereign hardware devices run by independent parties.
+                Its purpose is to extend the public internet with native cloud
+                computing functionality.
+              </motion.p>
             </div>
           </AnimateSpawn>
         </section>
@@ -116,36 +121,36 @@ function WhatIsIcpPage() {
         <section className=" bg-infinite text-white mt-16 md:mt-40">
           {/* What Features ICP has to unleash power of smart contracts */}
           <section className="container-12 pt-10 md:pt-20 pb-30 md:pb-20 relative">
-            <div className="text-center mb-16 md:mb-24">
+            <div className="text-center">
               <AnimateSpawn variants={transitions.container}>
                 <div className="blob blob-md md:blob-lg blob-white md:blob-white-dense blob-x-10 blob-y-0 z-0 md:opacity-30 "></div>
-                <motion.h2
-                  className="tw-heading-3 md:tw-heading-60 text-left md:text-center md:w-7/10 inline-block mb-0"
-                  variants={transitions.item}
-                >
-                  What ICP offers today
-                </motion.h2>
               </AnimateSpawn>
             </div>
 
             <div className="flex flex-col gap-16 md:gap-40">
               <TranslatedLayout imageUrl="/img/what-is-the-ic/platform_risk_large.webp">
                 <h3 className="tw-heading-4 md:tw-heading-3 mb-6">
-                  High-performance smart contracts
+                  A public blockchain with cloud-like power
                 </h3>
                 <p className="tw-paragraph md:tw-lead-sm mb-6 md:mb-8">
-                  Smart contracts on the ICP blockchain can utilize
-                  hundreds of gigabytes of memory and compute at the full speed
-                  of a modern CPU, which is many orders of magnitude more than
-                  Ethereum smart contracts. For example, the high performance of ICP smart
-                  contracts enables the <a
-                    className="text-white underline"
-                    href="https://www.youtube.com/watch?v=6qLvIXiCGcM" >
-                  demo of an AI inference model running on an ICP smart contract</a>, which is uniquely possible on ICP.
+                  Smart contracts on the ICP blockchain can utilize hundreds of
+                  gigabytes of memory and compute at the full speed of a modern
+                  CPU, which is many orders of magnitude more than Ethereum
+                  smart contracts. For example, the high performance of ICP
+                  smart contracts enables the
+                  <Link
+                    className="link-white"
+                    href="https://www.youtube.com/watch?v=6qLvIXiCGcM"
+                  >
+                    {" "}
+                    demo of an AI inference model running on an ICP smart
+                    contract
+                  </Link>
+                  , which is uniquely possible on ICP.
                 </p>
 
                 <Link
-                  className="button-outline-white text-center mb-6 md:mb-8 whitespace-nowrap"
+                  className="button-outline-white text-center mb-6 md:mb-8"
                   href="/ai"
                 >
                   Train and run AI models as smart contracts
@@ -163,13 +168,13 @@ function WhatIsIcpPage() {
                 reverse={true}
               >
                 <h3 className="tw-heading-4 md:tw-heading-3 mb-6">
-                  Low cost & resource efficiency
+                  Efficiency comparable to traditional IT
                 </h3>
                 <p className="tw-paragraph md:tw-lead-sm mb-6 md:mb-8">
-                  ICP is designed to be resource-efficient, making it both
-                  cost-effective and environmentally friendly. For example, storing a
-                  gigabyte of memory on ICP costs a smart contract only $5 per
-                  year.
+                  ICP uses advanced science and technology to host smart
+                  contract software (network-resident blockchain code) that is
+                  millions of times more efficient – enabling it to replace
+                  traditional IT.
                 </p>
 
                 <Link
@@ -191,12 +196,16 @@ function WhatIsIcpPage() {
                 reverse={false}
               >
                 <h3 className="tw-heading-4 md:tw-heading-3 mb-6">
-                  State-of-the-art User Experience{" "}
+                  ICP-hosted smart contracts serve web experiences directly to
+                  users
                 </h3>
                 <p className="tw-paragraph md:tw-lead-sm mb-6 md:mb-8">
-                  Users only need a browser to interact with ICP smart
-                  contracts. Users do not need wallets or tokens or any custom
-                  software, eliminating all hurdles typically associated with using dapps.
+                  ICP smart contracts process HTTP, and users interact with them
+                  directly via web experiences they create. Reverse-gas and
+                  secure session technology allows them to function as backend
+                  code, unleashing blockchain in a public cloud role, delivering
+                  end-to-end decentralization and security. The Internet
+                  Computer makes the 'onchain is the new online' paradigm real.
                 </p>
 
                 <Link
@@ -215,7 +224,6 @@ function WhatIsIcpPage() {
               <TranslatedLayout
                 // imageUrl="/img/what-is-the-ic/fusion.webp"
                 imageUrl="/img/what-is-the-ic/RPC-canister.webp"
-
                 reverse={true}
               >
                 <h3 className="tw-heading-4 md:tw-heading-3 mb-6">
@@ -228,12 +236,14 @@ function WhatIsIcpPage() {
                   a token backed 1:1 by BTC held entirely on the ICP blockchain,
                   is possible because ICP smart contracts can sign transactions.
                   Additionally, the{" "}
-                  <a
-                    className="text-white underline"
-                    href="/docs/current/developer-docs/defi/exchange-rate-canister/">
+                  <Link
+                    className="link-white"
+                    href="/docs/current/developer-docs/defi/exchange-rate-canister/"
+                  >
                     exchange rate canister
-                  </a> sends and receives HTTP requests to fetch data from major cryptocurrency
-                  exchanges.
+                  </Link>{" "}
+                  sends and receives HTTP requests to fetch data from major
+                  cryptocurrency exchanges.
                 </p>
 
                 <Link
@@ -261,14 +271,18 @@ function WhatIsIcpPage() {
                 reverse={false}
               >
                 <h3 className="tw-heading-4 md:tw-heading-3 mb-6">
-                  Developer-friendly
+                  Developer Empowerment
                 </h3>
                 <p className="tw-paragraph md:tw-lead-sm mb-6 md:mb-8">
-                  Developers can write contracts using popular languages like
-                  Rust, TypeScript, or Python and easily incorporate libraries
-                  from their respective ecosystem, much like they would in
-                  traditional web development. They also have the option to use Motoko,
-                  a language specifically designed for the ICP environment.
+                  Developers can create truly on-chain apps on the Internet
+                  Computer, and place them under the full control of
+                  decentralized governance in an advancement of the open source
+                  paradigm. Moreover, any programming language that can be
+                  compiled to WebAssembly can be used, including Rust,
+                  TypeScript, Python and Motoko, a revolutionary DSL that
+                  leverages the full power of a new 'orthogonal persistence'
+                  paradigm where data lives inside programming abstractions such
+                  as variables and data types.
                 </p>
                 <Link
                   className="button-outline-white text-center mb-6 md:mb-8"
@@ -288,17 +302,7 @@ function WhatIsIcpPage() {
           </section>
         </section>
         {/*what design choices ICP has to achieve vision */}
-        <section className="container-12 pt-10 md:pt-40 pb-30 md:pb-20 relative">
-          <div className="text-center mb-16 md:mb-20">
-            <AnimateSpawn variants={transitions.container}>
-              <motion.h2
-                className="tw-heading-3 md:tw-heading-60 text-gradient text-left md:text-center md:w-7/10 inline-block mb-0"
-                variants={transitions.item}
-              >
-                Key Design Choices Behind ICP's Capabilities
-              </motion.h2>
-            </AnimateSpawn>
-          </div>
+        <section className="container-12 pt-10 md:pt-30 pb-30 md:pb-20 relative">
           <div className="blob blob-white blob-sm md:blob-xl blob-x-7 blob-y-8"></div>
 
           <div>
@@ -306,8 +310,7 @@ function WhatIsIcpPage() {
               className="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 gap-4 md:gap-5"
               variants={transitions.container}
             >
-
-            <motion.div
+              <motion.div
                 className="flex flex-col text-center backdrop-blur-2xl rounded-xl border border-white border-solid bg-white/90 p-8  md:p-12"
                 variants={transitions.item}
               >
@@ -320,18 +323,17 @@ function WhatIsIcpPage() {
                   className="tw-lead my-3 lg:text-[2rem] xl:tw-title-sm
 "
                 >
-                  Chain key cryptography
+                  Chain Key verification
                 </h3>
                 <p className="tw-paragraph-sm text-black/60 md:tw-paragraph-sm mb-2 md:text-center">
-                  A family of protocols leveraging threshold cryptography
-                  enables ICP to sign messages that can be efficiently verified,
-                  facilitating interoperability and a state-of-the-art user
-                  experience.
+                  When software in a web browser, or another place, submits a
+                  call to ICP, the transaction result in signed by a "chain key"
+                  signature proving both that it was produced correctly, and
+                  that it's tamper-free. One perpetual 48-byte key can be used
+                  to validate responses from the entire network, forever...
                 </p>
               </motion.div>
 
-
-
               <motion.div
                 className="flex flex-col text-center backdrop-blur-2xl rounded-xl border border-white border-solid bg-white/90 p-8  md:p-12"
                 variants={transitions.item}
@@ -346,14 +348,15 @@ function WhatIsIcpPage() {
                   className="tw-lead my-3 lg:text-[2rem] xl:tw-title-sm
 "
                 >
-                  DAO control{" "}
+                  Decentralized governance
                 </h3>
                 <p className="tw-paragraph-sm text-black/60 md:tw-paragraph-sm mb-2 md:text-center">
-                  Protocols often evolve slowly due to the need for consensus.
-                  ICP stands out by enabling frequent, decentralized updates
-                  through its NNS DAO, resulting in hundreds of upgrades since
-                  its launch. This allows for continuous addition of new
-                  functionalities to smart contracts.
+                  Networks often evolve slowly and suffer from centralized
+                  control. By contrast, ICP is orchestrated by fully-automated
+                  decentralized governance, in the form of its
+                  protocol-integrated NNS DAO, allowing for frequent upgrades
+                  and network re-structuring. The network scales, evolves and
+                  adapts in real time.
                 </p>
               </motion.div>
               <motion.div
@@ -370,13 +373,14 @@ function WhatIsIcpPage() {
                   className="tw-lead my-3 lg:text-[2rem] xl:tw-title-sm
 "
                 >
-                  Scale out via subnets
+                  Scaling via subnets
                 </h3>
                 <p className="tw-paragraph-sm text-black/60 md:tw-paragraph-sm mb-2 md:text-center">
-                  ICP comprises multiple subnets, each supporting different
-                  smart contracts that can communicate seamlessly. The network can
-                  dynamically add new subnets to scale with demand, enhancing
-                  efficiency and performance.
+                  The ICP network is comprised from multiple subnet blockchains,
+                  each of which adds capacity for hosting smart contract
+                  compute, while remaining transparent to smart contracts, which
+                  interact directly within one global seamless environment.
+                  Capacity scales horizontally and transparently.
                 </p>
               </motion.div>
               <motion.div
@@ -393,14 +397,14 @@ function WhatIsIcpPage() {
                   className="tw-lead my-3 lg:text-[2rem] xl:tw-title-sm
 "
                 >
-                  Powerful node hardware{" "}
+                  Sovereign node hardware
                 </h3>
                 <p className="tw-paragraph-sm text-black/60 md:tw-paragraph-sm mb-2 md:text-center">
-                  A replicated system is only as fast as the weakest nodes, so
-                  ICP runs on powerful machines in data centers, ensuring all
-                  nodes meet a high minimum standard. This design means
-                  participation isn't possible with low-power devices like a
-                  Raspberry Pi, but it enables high performance.
+                  Some blockchains are hosted by Big Tech's clouds, which is
+                  antithetical. ICP runs on sovereign hardware operated by
+                  independent node operators. Node hardware standardization also
+                  plays an important role in the workings of the network,
+                  unlocking efficiency that is orders of magnitude better.
                 </p>
               </motion.div>
               <motion.div
@@ -417,14 +421,14 @@ function WhatIsIcpPage() {
                   className="tw-lead my-3 lg:text-[2rem] xl:tw-title-sm
 "
                 >
-                  Asynchronous Execution{" "}
+                  Onchain parallelism
                 </h3>
                 <p className="tw-paragraph-sm text-black/60 md:tw-paragraph-sm mb-2 md:text-center">
-                  ICP's smart contracts operate asynchronously, unlike
-                  Ethereum's synchronous model where the "whole world waits" for one's
-                  smart contract transactions and causes delays as
-                  transactions process sequentially. ICP's asynchronous execution allows
-                  multiple contracts to process simultaneously.
+                  Traditional smart contracts run synchronously, which means
+                  transactions run one at a time, bounding maximum transaction
+                  throughput. ICP's contracts run in parallel, while keeping
+                  computation deterministic, unleashing unbounded throughput
+                  scaling, and constant performance under load.
                 </p>
               </motion.div>
               <motion.div
@@ -438,15 +442,14 @@ function WhatIsIcpPage() {
                   className="h-24"
                 />
                 <h3 className="tw-lead my-3 lg:text-[2rem] xl:tw-title-sm">
-                  Decentralization
+                  Deterministic Decentralization
                 </h3>
                 <p className="tw-paragraph-sm text-black/60 md:tw-paragraph-sm mb-2 md:text-center">
-                  ICP enhances security and efficiency through a deterministic
-                  decentralization approach that balances maximum
-                  decentralization with minimized replication. This method
-                  considers factors such as the diversity of node providers and
-                  their locations. As a result, ICP's replication factor is
-                  lower than that of Bitcoin, optimizing for efficiency.
+                  Traditional blockchains combine thousands of anonymous
+                  validators to produce consensus quorums, but many are run by
+                  the same operator, and run on the same clouds. ICP uses its
+                  governance to combine nodes into subnets using deterministic
+                  decentralization, allowing replication to be slashed.
                 </p>
               </motion.div>
 
@@ -466,10 +469,12 @@ function WhatIsIcpPage() {
                   WebAssembly
                 </h3>
                 <p className="tw-paragraph-sm text-black/60 md:tw-paragraph-sm mb-2 md:text-center">
-                  ICP uses WebAssembly, an open standard for binary formats, for
-                  its smart contracts. This enables developers to use various
-                  programming languages with ease, enhancing developer
-                  friendliness due to straightforward mappings to WebAssembly.
+                  The ICP execution environment leverages the WebAssembly
+                  virtual machine. This enables developers to create smart
+                  contracts using any programming language that compiles to Wasm
+                  byte code, unlocking far greater flexibility and developer
+                  productivity. WebAssembly also helps unlock massive
+                  performance and efficiency.
                 </p>
               </motion.div>
 
@@ -519,9 +524,6 @@ function WhatIsIcpPage() {
                   state-of-the-art user experience.
                 </p>
               </motion.div>
-
-
-
             </AnimateSpawn>
             <div className="flex justify-center items-center mt-10">
               {" "}
@@ -549,7 +551,7 @@ function WhatIsIcpPage() {
               className="tw-heading-3 text-center mb-2 w-full mx-auto md:tw-heading-60 md:mb-6 lg:w-6/12"
               variants={transitions.item}
             >
-              Get familiar with ICP{" "}
+              Connect and learn
             </motion.h2>
           </AnimateSpawn>