Individual Auction Lot Detail Pages Self-Canonical

[christine-artsy]

Our individual auction lot detail pages self-canonical. We currently have <meta name="robots" content="noindex"> tags on these pages because they are duplicates of other content on the web, i.e. https://www.artsy.net/artist/andy-warhol/auction-result/56f5456101925b560f005117 is majority duplicate to http://www.christies.com/LotFinder/lot_details.aspx?intObjectID=5846065, and since Christies is the original "owner" of this content, we have this set up.

Because of the current implementation, when someone links to one of these auction lot detail pages, the link equity is essentially lost. Search engines don't currently crawl or index these pages, and they self-canonicalize, so any credit we get from other domains linking to these pages is basically unseen.

Changing the canonical tags to point to the artist page auction results page will help us better harness the link equity from other domains, i.e. help point that credit to the high-ranking artist auction results page.

In the example above, https://www.artsy.net/artist/andy-warhol/auction-result/56f5456101925b560f005117 would change its canonical from <link rel="canonical" href="https://www.artsy.net/artist/andy-warhol/auction-result/56f5456101925b560f005117"> to <link rel="canonical" href="https://www.artsy.net/artist/andy-warhol/auction-results">. That way, the link equity these individual auction lot detail pages build up would be directed to a page search engines regularly crawl and index.