diff --git a/src/main/java/com/fasterxml/jackson/databind/annotation/JsonIgnoreIf.java b/src/main/java/com/fasterxml/jackson/databind/annotation/JsonIgnoreIf.java
new file mode 100644
index 0000000000..539918e0c1
--- /dev/null
+++ b/src/main/java/com/fasterxml/jackson/databind/annotation/JsonIgnoreIf.java
@@ -0,0 +1,32 @@
+package com.fasterxml.jackson.databind.annotation;
+
+import com.fasterxml.jackson.annotation.JsonCreator;
+import com.fasterxml.jackson.databind.deser.JsonIgnoreValidator;
+
+import java.lang.annotation.ElementType;
+import java.lang.annotation.Retention;
+import java.lang.annotation.RetentionPolicy;
+import java.lang.annotation.Target;
+
+/**
+ * Marker annotation that indicates that the logical property that
+ * the accessor (field, getter/setter method or Creator parameter
+ * [of {@link JsonCreator}-annotated constructor or factory method])
+ * is to be ignored by introspection-based
+ * serialization and deserialization functionality in case the customized
+ * check of {@link JsonIgnoreValidator}
+ * returned false.
+ */
+@Target({ElementType.ANNOTATION_TYPE, ElementType.METHOD, ElementType.FIELD, ElementType.TYPE, ElementType.PARAMETER})
+@Retention(RetentionPolicy.RUNTIME)
+@com.fasterxml.jackson.annotation.JacksonAnnotation
+public @interface JsonIgnoreIf
+{
+
+    /**
+     * Required Argument that defines the class exstending the {@link JsonIgnoreValidator}
+     * which is used to check if the property can be ignored.
+     */
+    public Class<? extends JsonIgnoreValidator> value();
+
+}
\ No newline at end of file
diff --git a/src/main/java/com/fasterxml/jackson/databind/deser/JsonIgnoreValidator.java b/src/main/java/com/fasterxml/jackson/databind/deser/JsonIgnoreValidator.java
new file mode 100644
index 0000000000..cb52050953
--- /dev/null
+++ b/src/main/java/com/fasterxml/jackson/databind/deser/JsonIgnoreValidator.java
@@ -0,0 +1,21 @@
+package com.fasterxml.jackson.databind.deser;
+
+import com.fasterxml.jackson.databind.annotation.JsonIgnoreIf;
+
+/**
+ * Abstract class which .class reference will be used to
+ * validate if a property annoated with {@link JsonIgnoreIf}
+ * should be ignored or not.
+ */
+public abstract class JsonIgnoreValidator {
+
+    /**
+     * When instantiating this class this abstract method should be defined.
+     * The logic will be executed and checked if property should be ignored
+     * or not.
+     *
+     * @return When returning true the property will not be parsed. When returning false not.
+     */
+    public abstract boolean ignore();
+
+}
\ No newline at end of file
diff --git a/src/main/java/com/fasterxml/jackson/databind/introspect/JacksonAnnotationIntrospector.java b/src/main/java/com/fasterxml/jackson/databind/introspect/JacksonAnnotationIntrospector.java
index c8bebb5199..33b44d2d96 100644
--- a/src/main/java/com/fasterxml/jackson/databind/introspect/JacksonAnnotationIntrospector.java
+++ b/src/main/java/com/fasterxml/jackson/databind/introspect/JacksonAnnotationIntrospector.java
@@ -10,6 +10,7 @@
 import com.fasterxml.jackson.databind.annotation.*;
 import com.fasterxml.jackson.databind.cfg.HandlerInstantiator;
 import com.fasterxml.jackson.databind.cfg.MapperConfig;
+import com.fasterxml.jackson.databind.deser.JsonIgnoreValidator;
 import com.fasterxml.jackson.databind.ext.Java7Support;
 import com.fasterxml.jackson.databind.jsontype.NamedType;
 import com.fasterxml.jackson.databind.jsontype.TypeIdResolver;
@@ -1430,6 +1431,15 @@ protected boolean _isIgnorable(Annotated a)
         if (ann != null) {
             return ann.value();
         }
+        JsonIgnoreIf jsonIgnoreIfAnn = _findAnnotation(a, JsonIgnoreIf.class);
+        if(jsonIgnoreIfAnn != null) {
+            try {
+                JsonIgnoreValidator jsonIgnoreValidator = jsonIgnoreIfAnn.value().newInstance();
+                return jsonIgnoreValidator.ignore();
+            } catch (InstantiationException | IllegalAccessException e) {
+                e.printStackTrace();
+            }
+        }
         if (_java7Helper != null) {
             Boolean b = _java7Helper.findTransient(a);
             if (b != null) {
diff --git a/src/test/java/com/fasterxml/jackson/databind/ser/filter/TestSimpleSerializationIgnoreIf.java b/src/test/java/com/fasterxml/jackson/databind/ser/filter/TestSimpleSerializationIgnoreIf.java
new file mode 100644
index 0000000000..76d79738cd
--- /dev/null
+++ b/src/test/java/com/fasterxml/jackson/databind/ser/filter/TestSimpleSerializationIgnoreIf.java
@@ -0,0 +1,57 @@
+package com.fasterxml.jackson.databind.ser.filter;
+
+import com.fasterxml.jackson.databind.ObjectMapper;
+import com.fasterxml.jackson.databind.annotation.JsonIgnoreIf;
+import com.fasterxml.jackson.databind.BaseMapTest;
+import com.fasterxml.jackson.databind.deser.JsonIgnoreValidator;
+
+import java.util.Map;
+
+/**
+ * This unit test suite tests use of {@link JsonIgnoreIf} annotations
+ * with  bean serialization.
+ */
+public class TestSimpleSerializationIgnoreIf
+        extends BaseMapTest
+{
+
+    // Class representing simple JsonIgnoreValidator
+    public static class JsonIgnoreTrue extends JsonIgnoreValidator {
+        @Override
+        public boolean ignore() {
+            return true;
+        }
+    }
+
+    // Class representing simple JsonIgnoreValidator
+    public static class JsonIgnoreFalse extends JsonIgnoreValidator {
+        @Override
+        public boolean ignore() {
+            return false;
+        }
+    }
+
+    // Class for testing enabled {@link JsonIgnoreIf} annotation
+    final static class SizeClassEnabledIgnore
+    {
+        // should be seen
+        @JsonIgnoreIf(JsonIgnoreFalse.class)
+        public int x = 4;
+
+        // should not be seen
+        @JsonIgnoreIf(JsonIgnoreTrue.class)
+        public int y = 2;
+    }
+
+    private final ObjectMapper MAPPER = new ObjectMapper();
+
+    public void testSimpleIgnoreIf() throws Exception
+    {
+        // Should see "x", not "y"
+        Map<String,Object> result = writeAndMap(MAPPER, new TestSimpleSerializationIgnoreIf.SizeClassEnabledIgnore());
+        assertEquals(1, result.size());
+        assertEquals(Integer.valueOf(4), result.get("x"));
+        assertNull(result.get("y"));
+    }
+
+}
\ No newline at end of file